the north face
I led a pitch for the digital work for The North Face while at Colle+McVoy. The direction embraces their hard-core anthem brand, while at the same time attempting to motivate people to get out into their communities and explore the world around them, regardless of where they live.
The red dots in the UX below indicate weather-informed local activities where the gear will be best used.

Location & weather-aware  
inspiration is peppered next 
to relevant products.